The Daytime Dreamer

(a.k.a. Creative Director)

My name is Néstor Añez, and I’m a Creative Director, or as many fellow job mates call me: the professional daydreamer. Some people say advertising is all about selling personally, I think it’s about making people stop, feel, laugh, cry, or at least not skip the ad.

I’ve had the privilege of working with global brands such as Fiat, Burger King, Adidas, McDonald’s, Pepsi, Ualá, Mercado Libre, and Visa, developing campaigns across diverse markets including Argentina, the U.S., Colombia, Mexico, Panama, Venezuela, and the Caribbean.

Today, I find myself at a turning point, one of renewal and constant learning. I’m convinced that new tools such as artificial intelligence, when combined with refined talent and a strong strategic foundation, open-up a fascinating space to amplify creativity.

I believe in ideas that endure those capable of connecting brands and people in authentic and meaningful ways. And it is precisely in that intersection, where innovation meets experience, that I find my greatest motivation as a creative.